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  • The Gamer's Brain : How Neuroscience and UX Can Impact Video Game Design
    The Gamer's Brain : How Neuroscience and UX Can Impact Video Game Design

    Making a successful video game is hard. Even games that are well-received at launch may fail to engage players in the long term due to issues with the user experience (UX) that they are delivering.That’s why makers of successful video games like Fortnite and Assassin’s Creed invest both time and money perfecting their UX strategy.These top video game creators know that a bad user experience can ruin the prospects for any game, regardless of its budget, scope, or ambition. The game UX accounts for the whole experience players have with a video game, from first hearing about it to navigating menus and progressing in the game.UX as a discipline offers guidelines to assist developers in creating the optimal experience they want to deliver, including shipping higher quality games (whether indie, triple-A or "serious" games) and meeting business goals -- all while staying true to design vision and artistic intent. At its core, UX is about understanding the gamer’s brain: understanding human capabilities and limitations to anticipate how a game will be perceived, the emotions it will elicit, how players will interact with it, and how engaging the experience will be.This book is designed to equip readers of all levels, from student to professional, with cognitive science knowledge and user experience guidelines and methodologies.These insights will help readers identify the ingredients for successful and engaging video games, empowering them to develop their own unique game recipe more efficiently, while providing a better experience for their audience. "The Gamer's Brain: How Neuroscience and UX Can Impact Video Game Design"Is written by Celia Hodent -- a UX expert with a PhD in psychology who has been working in the entertainment industry for over 10 years, including at prominent companies such as Epic Games (Fortnite), Ubisoft, and LucasArts. Major themes explored in this book: Provides an overview of how the brain learns and processes information by distilling research findings from cognitive science and psychology research in a very accessible way.Topics covered include: "neuromyths", perception, memory, attention, motivation, emotion, and learning. Includes numerous examples from released games of how scientific knowledge translates into game design, and how to use a UX framework in game development. Describes how UX can guide developers to improve the usability and the level of engagement a game provides to its target audience by using cognitive psychology knowledge, implementing human-computer interaction principles, and applying the scientific method (user research). Provides a practical definition of UX specifically applied to games, with a unique framework.Defines the most relevant pillars for good usability (ease of use) and good "engage-ability" (the ability of the game to be fun and engaging), translated into a practical checklist. Covers design thinking, game user research, game analytics, and UX strategy at both a project and studio level. This book is a practical tool that any professional game developer or student can use right away and includes the most complete overview of UX in games existing today.

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  • Theoretical Neuroscience : Understanding Cognition
    Theoretical Neuroscience : Understanding Cognition

    This textbook is an introduction to Systems and Theoretical/Computational Neuroscience, with a particular emphasis on cognition.It consists of three parts: Part I covers fundamental concepts and mathematical models in computational neuroscience, along with cutting-edge topics.Part II explores the building blocks of cognition, including working memory (how the brain maintains and manipulates information "online" without external input), decision making (how choices are made among multiple options under conditions of uncertainty and risk) and behavioral flexibility (how we direct attention and control actions).Part III is dedicated to frontier research, covering models of large-scale multi-regional brain systems, Computational Psychiatry and the interface with Artificial Intelligence.The author highlights the perspective of neural circuits as dynamical systems, and emphasizes a cross-level mechanistic understanding of the brain and mind, from genes and cell types to collective neural populations and behavior.Overall, this textbook provides an opportunity for readers to become well versed in this highly interdisciplinary field of the twenty-first century. Key FeaturesRooted in the most recent advances in experimental studies of basic cognitive functionsIntroduces neurobiological and mathematical concepts so that the book is self-containedHeavily illustrated with high-quality figures that help to illuminate neurobiological concepts, present experimental findings and explain mathematical modelsConcludes with a list of core cognitive behavior tasks, ten take-home messages and three open questions for future researchComputer model codes are available via GitHub for hands-on practice

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  • Theoretical Neuroscience : Understanding Cognition
    Theoretical Neuroscience : Understanding Cognition

    This textbook is an introduction to Systems and Theoretical/Computational Neuroscience, with a particular emphasis on cognition.It consists of three parts: Part I covers fundamental concepts and mathematical models in computational neuroscience, along with cutting-edge topics.Part II explores the building blocks of cognition, including working memory (how the brain maintains and manipulates information "online" without external input), decision making (how choices are made among multiple options under conditions of uncertainty and risk) and behavioral flexibility (how we direct attention and control actions).Part III is dedicated to frontier research, covering models of large-scale multi-regional brain systems, Computational Psychiatry and the interface with Artificial Intelligence.The author highlights the perspective of neural circuits as dynamical systems, and emphasizes a cross-level mechanistic understanding of the brain and mind, from genes and cell types to collective neural populations and behavior.Overall, this textbook provides an opportunity for readers to become well versed in this highly interdisciplinary field of the twenty-first century. Key FeaturesRooted in the most recent advances in experimental studies of basic cognitive functionsIntroduces neurobiological and mathematical concepts so that the book is self-containedHeavily illustrated with high-quality figures that help to illuminate neurobiological concepts, present experimental findings and explain mathematical modelsConcludes with a list of core cognitive behavior tasks, ten take-home messages and three open questions for future researchComputer model codes are available via GitHub for hands-on practice

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  • The Neuroscience of Bach’s Music : Perception, Action, and Cognition Effects on the Brain
    The Neuroscience of Bach’s Music : Perception, Action, and Cognition Effects on the Brain

    The Neuroscience of Bach’s Music: Perception, Action, and Cognition Effects on the Brain is a comprehensive study of Johann Sebastian Bach’s music through the lens of neuroscience, examining neuroscience using Bach’s music as a tool.This book synthesizes cognitive neuroscience, music theory, and musicology to provide insights into human cognition and perception.It also explores how a neuroscience perspective can improve listening and performing experiences for Bach’s music.Written by a physician-neuroscientist recognized for scholarly articles on Bach’s music, this book uses specific examples to explore neuroscience across Bach’s compositions. The book is structured to discuss the brain’s action, perception, and cognition as connected to specific Bach concertos, tones, notes, and performances.Two guest contributors provide insight into exact mathematical, or topologic, and music theoretic aspects of Bach’s music with implications for cognitive neuroscience.

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  • What impact does temporarily clamping the carotid arteries have on the brain?

    Temporarily clamping the carotid arteries can restrict blood flow to the brain, leading to a decrease in oxygen and nutrient supply. This can result in a temporary reduction in brain function, causing symptoms such as dizziness, confusion, and in severe cases, loss of consciousness. Prolonged clamping of the carotid arteries can lead to more serious consequences, including brain damage or stroke.

  • Why do humans get brain damage upon impact, while animals do not?

    Humans are more susceptible to brain damage upon impact because of the structure and size of our brains. Our brains are larger and more complex, with a higher density of neurons and blood vessels, making them more vulnerable to injury. Additionally, the way our brains are situated within our skulls leaves them more exposed to damage from sudden movements or impacts. In contrast, animals have smaller, less complex brains that are often better protected by their skull structure and other physical adaptations, making them less prone to brain damage from impact.

  • What are the impact velocity and impact angle?

    The impact velocity is the speed at which an object hits another object or surface. It is measured in units of distance per time, such as meters per second. The impact angle is the angle at which the object strikes the surface or another object. It is measured in degrees and can affect the outcome of the impact, such as the direction of the rebound or the amount of damage caused. Both the impact velocity and impact angle are important factors in determining the result of a collision or impact event.

  • What are the effects of impact velocity and impact angle?

    The impact velocity and impact angle both play a significant role in determining the outcome of a collision. A higher impact velocity generally results in more damage and deformation to the objects involved in the collision. The impact angle also affects the distribution of forces during the collision, impacting the direction and magnitude of the resulting forces. Together, these factors can determine the severity of damage, the likelihood of rebound or deflection, and the overall energy transfer during the collision.

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  • Mind, Cognition, and Neuroscience : A Philosophical Introduction
    Mind, Cognition, and Neuroscience : A Philosophical Introduction

    This carefully designed, multi-authored textbook covers a broad range of theoretical issues in cognitive science, psychology, and neuroscience.With accessible language, a uniform structure, and many pedagogical features, Mind, Cognition, and Neuroscience: A Philosophical Introdution is the best high-level overview of this area for an interdisciplinary readership of students.Written specifically for this volume by experts in their fields who are also experienced teachers, the book’s thirty chapters are organized into the following parts:I.Background KnowledgeII. Classical DebatesIII. ConsciousnessIV. Crossing BoundariesEach chapter starts with relevant key words and definitions and a chapter overview, then presents historical coverage of the topic, explains and analyzes contemporary debates, and ends with a sketch of cutting edge research.A list of suggested readings and helpful discussion topics conclude each chapter.This uniform, student-friendly design makes it possible to teach a cohort of both philosophy and interdisciplinary students without assuming prior understanding of philosophical concepts, cognitive science, or neuroscience. Key Features:Synthesizes the now decades-long explosion of scientifically informed philosophical research in the study of mind. Expands on the offerings of other textbooks by including chapters on language, concepts and non-conceptual content, and animal cognition. Offers the same structure in each chapter, moving the reader through an overview, historical coverage, contemporary debates, and finally cutting-edge research. Packed with pedagogical features, like defined Key Terms, Suggested Readings, and Discussion Questions for each chapter, as well as a General Glossary. Provides readers with clear, chapter-long introductions to Cognitive Neuroscience, Molecular and Cellular Cognition, Experimental Methods in Cognitive Neuroscience, Philosophy of Mind, Philosophy of Science, Metaphysical Issues, and Epistemic Issues.

    Price: 135.00 £ | Shipping*: 0.00 £
  • Mind, Cognition, and Neuroscience : A Philosophical Introduction
    Mind, Cognition, and Neuroscience : A Philosophical Introduction

    This carefully designed, multi-authored textbook covers a broad range of theoretical issues in cognitive science, psychology, and neuroscience.With accessible language, a uniform structure, and many pedagogical features, Mind, Cognition, and Neuroscience: A Philosophical Introdution is the best high-level overview of this area for an interdisciplinary readership of students.Written specifically for this volume by experts in their fields who are also experienced teachers, the book’s thirty chapters are organized into the following parts:I.Background KnowledgeII. Classical DebatesIII. ConsciousnessIV. Crossing BoundariesEach chapter starts with relevant key words and definitions and a chapter overview, then presents historical coverage of the topic, explains and analyzes contemporary debates, and ends with a sketch of cutting edge research.A list of suggested readings and helpful discussion topics conclude each chapter.This uniform, student-friendly design makes it possible to teach a cohort of both philosophy and interdisciplinary students without assuming prior understanding of philosophical concepts, cognitive science, or neuroscience. Key Features:Synthesizes the now decades-long explosion of scientifically informed philosophical research in the study of mind. Expands on the offerings of other textbooks by including chapters on language, concepts and non-conceptual content, and animal cognition. Offers the same structure in each chapter, moving the reader through an overview, historical coverage, contemporary debates, and finally cutting-edge research. Packed with pedagogical features, like defined Key Terms, Suggested Readings, and Discussion Questions for each chapter, as well as a General Glossary. Provides readers with clear, chapter-long introductions to Cognitive Neuroscience, Molecular and Cellular Cognition, Experimental Methods in Cognitive Neuroscience, Philosophy of Mind, Philosophy of Science, Metaphysical Issues, and Epistemic Issues.

    Price: 39.99 £ | Shipping*: 0.00 £
  • From Neuron to Cognition via Computational Neuroscience
    From Neuron to Cognition via Computational Neuroscience

    A comprehensive, integrated, and accessible textbook presenting core neuroscientific topics from a computational perspective, tracing a path from cells and circuits to behavior and cognition. This textbook presents a wide range of subjects in neuroscience from a computational perspective.It offers a comprehensive, integrated introduction to core topics, using computational tools to trace a path from neurons and circuits to behavior and cognition.Moreover, the chapters show how computational neuroscience-methods for modeling the causal interactions underlying neural systems-complements empirical research in advancing the understanding of brain and behavior.The chapters-all by leaders in the field, and carefully integrated by the editors-cover such subjects as action and motor control; neuroplasticity, neuromodulation, and reinforcement learning; vision; and language-the core of human cognition. The book can be used for advanced undergraduate or graduate level courses.It presents all necessary background in neuroscience beyond basic facts about neurons and synapses and general ideas about the structure and function of the human brain.Students should be familiar with differential equations and probability theory, and be able to pick up the basics of programming in MATLAB and/or Python.Slides, exercises, and other ancillary materials are freely available online, and many of the models described in the chapters are documented in the brain operation database, BODB (which is also described in a book chapter). ContributorsMichael A. Arbib, Joseph Ayers, James Bednar, Andrej Bicanski, James J.Bonaiuto, Nicolas Brunel, Jean-Marie Cabelguen, Carmen Canavier, Angelo Cangelosi, Richard P.Cooper, Carlos R. Cortes, Nathaniel Daw, Paul Dean, Peter Ford Dominey, Pierre Enel, Jean-Marc Fellous, Stefano Fusi, Wulfram Gerstner, Frank Grasso, Jacqueline A.Griego, Ziad M. Hafed, Michael E. Hasselmo, Auke Ijspeert, Stephanie Jones, Daniel Kersten, Jeremie Knuesel, Owen Lewis, William W.Lytton, Tomaso Poggio, John Porrill, Tony J. Prescott, John Rinzel, Edmund Rolls, Jonathan Rubin, Nicolas Schweighofer, Mohamed A.Sherif, Malle A. Tagamets, Paul F. M. J. Verschure, Nathan Vierling-Claasen, Xiao-Jing Wang, Christopher Williams, Ransom Winder, Alan L.Yuille

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  • EPOS Impact 1060T Wireless Binaural On Ear Headset Triple Connectivity
    EPOS Impact 1060T Wireless Binaural On Ear Headset Triple Connectivity

    The EPOS Impact 1060T Wireless Binaural On Ear Headset for the New Open Office. Combining EPOS BrainAdapt technology to reduce brain fatigue with industry-leading voice pickup powered by EPOS AI to make sure you are getting your message through.

    Price: 188.06 £ | Shipping*: 0.00 £
  • What impact does the temporary clamping of the carotid arteries have on the brain?

    Temporary clamping of the carotid arteries can lead to a decrease in blood flow to the brain, resulting in reduced oxygen and nutrient supply to brain cells. This can cause a temporary disruption in brain function, leading to symptoms such as dizziness, confusion, and in severe cases, loss of consciousness. Prolonged or severe restriction of blood flow to the brain can result in permanent brain damage or even stroke.

  • How can I connect my Genshin Impact mobile account to PS4?

    To connect your Genshin Impact mobile account to PS4, you need to first ensure that your mobile account is linked to a miHoYo account. Once you have done that, launch Genshin Impact on your PS4 and select the "Account" option from the settings menu. Choose the "Link Account" option and follow the prompts to log in with your miHoYo account credentials. Your mobile account will then be connected to your PS4, allowing you to access your progress on both platforms.

  • Is it not possible to connect to Google in Genshin Impact?

    No, it is not possible to directly connect to Google within Genshin Impact. The game does not have a built-in feature to connect to Google services or access Google directly. However, players can still access Google outside of the game by using their device's web browser or other apps that support Google services.

  • Can you play Genshin Impact and Honkai Impact on the PS3?

    No, both Genshin Impact and Honkai Impact are not available to play on the PS3. Genshin Impact is available on platforms such as PC, mobile devices, and PlayStation 4, while Honkai Impact is available on mobile devices and PC. The PS3 is not supported for these games.

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