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Theoretical Neuroscience : Understanding Cognition
This textbook is an introduction to Systems and Theoretical/Computational Neuroscience, with a particular emphasis on cognition.It consists of three parts: Part I covers fundamental concepts and mathematical models in computational neuroscience, along with cutting-edge topics.Part II explores the building blocks of cognition, including working memory (how the brain maintains and manipulates information "online" without external input), decision making (how choices are made among multiple options under conditions of uncertainty and risk) and behavioral flexibility (how we direct attention and control actions).Part III is dedicated to frontier research, covering models of large-scale multi-regional brain systems, Computational Psychiatry and the interface with Artificial Intelligence.The author highlights the perspective of neural circuits as dynamical systems, and emphasizes a cross-level mechanistic understanding of the brain and mind, from genes and cell types to collective neural populations and behavior.Overall, this textbook provides an opportunity for readers to become well versed in this highly interdisciplinary field of the twenty-first century. Key FeaturesRooted in the most recent advances in experimental studies of basic cognitive functionsIntroduces neurobiological and mathematical concepts so that the book is self-containedHeavily illustrated with high-quality figures that help to illuminate neurobiological concepts, present experimental findings and explain mathematical modelsConcludes with a list of core cognitive behavior tasks, ten take-home messages and three open questions for future researchComputer model codes are available via GitHub for hands-on practice
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The Neuroscience of Bach’s Music : Perception, Action, and Cognition Effects on the Brain
The Neuroscience of Bach’s Music: Perception, Action, and Cognition Effects on the Brain is a comprehensive study of Johann Sebastian Bach’s music through the lens of neuroscience, examining neuroscience using Bach’s music as a tool.This book synthesizes cognitive neuroscience, music theory, and musicology to provide insights into human cognition and perception.It also explores how a neuroscience perspective can improve listening and performing experiences for Bach’s music.Written by a physician-neuroscientist recognized for scholarly articles on Bach’s music, this book uses specific examples to explore neuroscience across Bach’s compositions. The book is structured to discuss the brain’s action, perception, and cognition as connected to specific Bach concertos, tones, notes, and performances.Two guest contributors provide insight into exact mathematical, or topologic, and music theoretic aspects of Bach’s music with implications for cognitive neuroscience.
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The Branded Mind : What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies.This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.
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Mind, Cognition, and Neuroscience : A Philosophical Introduction
This carefully designed, multi-authored textbook covers a broad range of theoretical issues in cognitive science, psychology, and neuroscience.With accessible language, a uniform structure, and many pedagogical features, Mind, Cognition, and Neuroscience: A Philosophical Introdution is the best high-level overview of this area for an interdisciplinary readership of students.Written specifically for this volume by experts in their fields who are also experienced teachers, the book’s thirty chapters are organized into the following parts:I.Background KnowledgeII. Classical DebatesIII. ConsciousnessIV. Crossing BoundariesEach chapter starts with relevant key words and definitions and a chapter overview, then presents historical coverage of the topic, explains and analyzes contemporary debates, and ends with a sketch of cutting edge research.A list of suggested readings and helpful discussion topics conclude each chapter.This uniform, student-friendly design makes it possible to teach a cohort of both philosophy and interdisciplinary students without assuming prior understanding of philosophical concepts, cognitive science, or neuroscience. Key Features:Synthesizes the now decades-long explosion of scientifically informed philosophical research in the study of mind. Expands on the offerings of other textbooks by including chapters on language, concepts and non-conceptual content, and animal cognition. Offers the same structure in each chapter, moving the reader through an overview, historical coverage, contemporary debates, and finally cutting-edge research. Packed with pedagogical features, like defined Key Terms, Suggested Readings, and Discussion Questions for each chapter, as well as a General Glossary. Provides readers with clear, chapter-long introductions to Cognitive Neuroscience, Molecular and Cellular Cognition, Experimental Methods in Cognitive Neuroscience, Philosophy of Mind, Philosophy of Science, Metaphysical Issues, and Epistemic Issues.
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Microbiota Brain Axis : A Neuroscience Primer
Microbiota Brain Axis: A Neuroscience Primer provides neuroscience researchers with a comprehensive guide on how to conduct effective microbiota-brain research, understand the appropriate methodologies, and collect and analyze microbiota data.The book begins with an introduction to the importance of the microbiota-brain communication in development and how microbiota impact neurodevelopmental disorders, mental health and neurodegeneration.In addition, the book discusses advances in microbiota analysis tools and techniques for neuroscience related research.
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Living Brands : How Biology & Neuroscience Shape Consumer's Behaviour & Brand Desirability
Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and thrive.Our fundamental human motives shape the language that is shared by everyone.Living Brands decodes this language and helps marketers, consumer insight managers, advertisers, designers, PR professionals, and brand owners bring brands to life.By using, for the first time, a multidisciplinary approach that includes client workshops, brand communication decoding, motivational research, cultural anthropology, sociology, philosophy, psychology, cognitive science, and affective neuroscience, Living Brands deconstructs and hierarchises the motives underpinning our consumer behaviour, allowing practitioners to build narratives that engage consumers at a profound human level.
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The Psychology of Cognition : An Introduction to Cognitive Neuroscience
This comprehensive, cutting-edge textbook offers a layered approach to the study of cognitive neuroscience and psychology.It embraces multiple exciting and influential theoretical approaches such as embodied cognition and predictive coding, and explaining new topics such as motor cognition, cognitive control, consciousness, and social cognition. Durk Talsma offers foundational knowledge which he expands and enhances with coverage of complex topics, explaining their interrelatedness and presenting them together with classic experiments and approaches in a historic context.Providing broad coverage of world-class international research this richly illustrated textbook covers key topics including:Action control and cognitive controlConsciousness and attentionPerceptionMultisensory processing and perception-action integrationMotivation and reward processingEmotion and cognitionLearning and memoryLanguage processingReasoningNumerical cognition and categorisationJudgement, decision making, and problem solvingSocial cognitionApplied cognitive psychologyWith pedagogical features that include highlights of relevant methods and historical notes to spark student interest, this essential text will be invaluable reading for all students of cognitive psychology and cognitive neuroscience.
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Hacking Neuroplasticity : How AI Can Help Your Healthy Aging Brain
Neuroplasticity is the ability of neural networks in the brain to change through growth and reorganization.It is when the brain is rewired to function in some way that differs from how it previously functioned.How does aging affect neuroplasticity? As we grow older, plasticity decreases to stabilize what we have already learned.What influence does the aging process have on memory?Forgetfulness can be a normal part of aging. As people get older, changes occur in all parts of the body, including the brain.As a result, some people may notice that it takes longer to learn new things, they don’t remember information as well as they did, or they lose things like their glasses.This book on evolving neuroscience is unique in its lifespan focus on driving neuroplasticity in a positive direction to influence the Flynn effect of increasing human intelligence as the preferred way to prevent, delay onset, and/or reverse dementia.It considers potential impact from the first moments of life through end of life.It includes intergenerational activities. Its inclusion of centenarians and supercentenarians provides examples of "Super Agers" who have maintained and/or increased neurocognitive capacity, often with a health span that approximated their vigorous longevity.It discusses the use of the artificial intelligence (AI) revolution to refine, personalize, and broaden our global reach to enhance the Flynn effect as the preferred effort to improve global statistics on neurocognitive functioning at any age.Driving neuroplasticity in a positive direction at all ages is urgent.With this book’s focus on evidence-based interventions at any age which can have physical, emotional, neurobiological, neurochemical, immunological, and social health benefits, it is a unique overview and application of evolving neuroscience to address the UN/WHO Decade of Action for Healthy Ageing for All.
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