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  • Your Brain, Explained : What Neuroscience Reveals about Your Brain and its Quirks
    Your Brain, Explained : What Neuroscience Reveals about Your Brain and its Quirks

    Sleep. Memory. Pleasure. Fear. Language. We experience these things almost every day, but how do our brains create them?Your Brain, Explained is a personal tour around your gray matter.Neuroscientist Marc Dingman gives you a crash course in what goes on in your brain and explains the latest research on the brain functions (and malfunctions) that affect you on a daily basis. You'll also discover what happens when these systems don't work the way they should, causing problems such as insomnia, ADHD, depression or addiction, how neuroscience is working to fix these problems, and how you can build up your defences against the most common faults of the mind. Along the way you'll find out:·Why brain training games don't prevent dementia (and what does)· What it's like to remember every day of your life as if it were yesterday· Which mental ailment used to be treated with German rocket fuel· What triggers sleep loss, or lapses in concentrationDrawing on the author's popular YouTube series, 2-minute Neuroscience, this is a friendly, engaging introduction to the human brain and its quirks from the perspective of a neuroscientist - using eye-opening illustrations and real-life examples.Your brain is yours to discover.

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  • The Programmer's Brain: What every programmer needs to know about cognition
    The Programmer's Brain: What every programmer needs to know about cognition

    "I am in awe of this book, it is a very good read and has tons of interesting lessons for any engineer." - Tim van Deurzen Your brain responds in a predictable way when it encounters new or difficult tasks.This unique book teaches you concrete techniques rooted in cognitive science that will improve the way you learn and think about code. In The Programmer's Brain: What every programmer needs to know about cognition you will learn: - Fast and effective ways to master new programming languages- Speed reading skills to quickly comprehend new code- Techniques to unravel the meaning of complex code- Ways to learn new syntax and keep it memorized- Writing code that is easy for others to read- Picking the right names for your variables- Making your codebase more understandable to newcomers- Onboarding new developers to your team Learn how to optimize your brain's natural cognitive processes to read code more easily, write code faster, and pick up new languages in much less time.This book will help you through the confusion you feel when faced with strange and complex code, and explain a codebase in ways that can make a new team member productive in days! about the technologyUnderstanding the cognitive functions that govern the way your brain thinks about coding will help you work smarter, not harder.You'll improve your productivity, reduce your need for constant rewrites, and say goodbye to spending late nights struggling with new languages. about the bookThe Programmer's Brain explores the way your brain works when it's thinking about code.In it, you'll master practical ways to apply these cognitive principles to your daily programming life.You'll improve your code comprehension by turning confusion into a learning tool, and pick up awesome techniques for reading code and quickly memorizing syntax.This practical guide includes tips for creating your own flashcards and study resources that can be applied to any new language you want to master.By the time you're done, you'll not only be better at teaching yourself—you'll be an expert at bringing new colleagues and junior programmers up to speed. about the readerFor programmers who have experience working in more than one language. about the authorDr. Felienne Hermans is an associate professor at Leiden University in the Netherlands.She has spent the last decade researching learning and teaching programming.Felienne is an award-winning educator, the creator of the Hedy programming language for novice programmers, and a host of Software Engineering Radio—one of the world's largest programming podcasts.

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  • This Is Your Brain On Anxiety : What Happens and What Helps
    This Is Your Brain On Anxiety : What Happens and What Helps


    Price: 6.99 £ | Shipping*: 3.99 £
  • The Branded Mind : What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand
    The Branded Mind : What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

    The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies.This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.

    Price: 29.99 £ | Shipping*: 0.00 £
  • What are connectivity issues?

    Connectivity issues refer to problems that arise when devices or systems are unable to establish a connection with each other. This can be due to various reasons such as network outages, hardware malfunctions, or configuration errors. Connectivity issues can result in slow or unreliable internet connections, dropped calls, or inability to access shared resources. Resolving connectivity issues often involves troubleshooting the network, checking hardware components, and adjusting settings to ensure a stable connection.

  • What can be done with neuroscience?

    Neuroscience can be used to better understand how the brain works, leading to advancements in treating neurological and psychiatric disorders. It can also help in developing new technologies and therapies to improve brain function and overall well-being. Additionally, neuroscience research can provide insights into how we learn, make decisions, and perceive the world around us, leading to potential applications in education, marketing, and other fields. Overall, neuroscience has the potential to revolutionize our understanding of the brain and human behavior, with far-reaching implications for various aspects of society.

  • What is Immanuel Kant's theory on human cognition?

    Immanuel Kant's theory on human cognition is based on the idea that our knowledge of the world is not solely derived from sensory experience, but is also shaped by the mind's innate structures and categories. He argued that the mind actively organizes and interprets sensory input through concepts such as space, time, and causality. Kant believed that these innate structures, which he called "a priori" categories, are necessary for us to make sense of the world and form coherent knowledge. This theory of cognition is central to Kant's philosophy and has had a significant influence on the development of modern psychology and cognitive science.

  • What exercises are there to connect both brain hemispheres?

    There are several exercises that can help connect both brain hemispheres, such as practicing mindfulness and meditation, engaging in activities that require both analytical and creative thinking (such as playing a musical instrument or painting), doing cross-lateral movements (such as marching in place while touching opposite knees with your hands), and solving puzzles and brain teasers. Additionally, activities like yoga and tai chi can also help to integrate the functions of both brain hemispheres. These exercises can help improve overall brain function and cognitive abilities.

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  • Theoretical Neuroscience : Understanding Cognition
    Theoretical Neuroscience : Understanding Cognition

    This textbook is an introduction to Systems and Theoretical/Computational Neuroscience, with a particular emphasis on cognition.It consists of three parts: Part I covers fundamental concepts and mathematical models in computational neuroscience, along with cutting-edge topics.Part II explores the building blocks of cognition, including working memory (how the brain maintains and manipulates information "online" without external input), decision making (how choices are made among multiple options under conditions of uncertainty and risk) and behavioral flexibility (how we direct attention and control actions).Part III is dedicated to frontier research, covering models of large-scale multi-regional brain systems, Computational Psychiatry and the interface with Artificial Intelligence.The author highlights the perspective of neural circuits as dynamical systems, and emphasizes a cross-level mechanistic understanding of the brain and mind, from genes and cell types to collective neural populations and behavior.Overall, this textbook provides an opportunity for readers to become well versed in this highly interdisciplinary field of the twenty-first century. Key FeaturesRooted in the most recent advances in experimental studies of basic cognitive functionsIntroduces neurobiological and mathematical concepts so that the book is self-containedHeavily illustrated with high-quality figures that help to illuminate neurobiological concepts, present experimental findings and explain mathematical modelsConcludes with a list of core cognitive behavior tasks, ten take-home messages and three open questions for future researchComputer model codes are available via GitHub for hands-on practice

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  • Theoretical Neuroscience : Understanding Cognition
    Theoretical Neuroscience : Understanding Cognition

    This textbook is an introduction to Systems and Theoretical/Computational Neuroscience, with a particular emphasis on cognition.It consists of three parts: Part I covers fundamental concepts and mathematical models in computational neuroscience, along with cutting-edge topics.Part II explores the building blocks of cognition, including working memory (how the brain maintains and manipulates information "online" without external input), decision making (how choices are made among multiple options under conditions of uncertainty and risk) and behavioral flexibility (how we direct attention and control actions).Part III is dedicated to frontier research, covering models of large-scale multi-regional brain systems, Computational Psychiatry and the interface with Artificial Intelligence.The author highlights the perspective of neural circuits as dynamical systems, and emphasizes a cross-level mechanistic understanding of the brain and mind, from genes and cell types to collective neural populations and behavior.Overall, this textbook provides an opportunity for readers to become well versed in this highly interdisciplinary field of the twenty-first century. Key FeaturesRooted in the most recent advances in experimental studies of basic cognitive functionsIntroduces neurobiological and mathematical concepts so that the book is self-containedHeavily illustrated with high-quality figures that help to illuminate neurobiological concepts, present experimental findings and explain mathematical modelsConcludes with a list of core cognitive behavior tasks, ten take-home messages and three open questions for future researchComputer model codes are available via GitHub for hands-on practice

    Price: 210.00 £ | Shipping*: 0.00 £
  • What We Value - The Neuroscience of Choice and Change
    What We Value - The Neuroscience of Choice and Change


    Price: 22.99 £ | Shipping*: 3.99 £
  • Leaders’ Decision Making and Neuroscience : What Are You thinking?
    Leaders’ Decision Making and Neuroscience : What Are You thinking?

    What, exactly, is leadership? Leadership is about motivating a group of people to achieve a common goal.Ever since the dawn of the field of leadership, people have craved an understanding of invisible mental processes that underlie visible behavior.Why do people behave the way they do? Where does behavior come from?Consider your brain is a decision-making organ.Without the brain, you are unable to make decisions.You will learn how power, emotions, attention, memory, personality, and gut feeling influence your decisions.You will learn neural constraints imposed on your decision making and how to address them.In addition to learning how to make high-quality individual decisions, you will learn how to ensure a group makes high-quality decisions collectively.How does a collective mind emerge from multiple minds when making collective decisions?What should leaders do to facilitate a group decision-making process that generates collective wisdom, instead of the madness of crowds?If you are a leader, or aspire to be a leader, who strives to make high-quality decisions, this is the book for you.Leaders’ Decision Making and Neuroscience will take you on a journey of how a decision is made in your brain from a perspective of neuroscience and provides incredible insight into the nature of how the brain and nervous systems work in relation to decision making.

    Price: 45.00 £ | Shipping*: 0.00 £
  • What is the degree program for neuroscience?

    A degree program in neuroscience typically falls under the category of a Bachelor of Science (B.S.) or a Bachelor of Arts (B.A.) in Neuroscience. This program combines elements of biology, psychology, chemistry, and other related fields to provide students with a comprehensive understanding of the brain and nervous system. Students in this program may study topics such as neuroanatomy, neurophysiology, cognitive neuroscience, and behavioral neuroscience, and may have the opportunity to conduct research in a laboratory setting. Graduates of a neuroscience program may pursue careers in research, healthcare, pharmaceuticals, or academia.

  • Can stepping stones promote cognition?

    Yes, stepping stones can promote cognition by engaging both the body and mind. When individuals navigate through stepping stones, they are required to plan their movements, make decisions, and coordinate their actions, which can help improve cognitive functions such as problem-solving, spatial awareness, and memory. Additionally, stepping stones can provide sensory stimulation and feedback, further enhancing cognitive development. Overall, incorporating stepping stones into activities or environments can be a fun and effective way to promote cognitive skills.

  • Can stackable stones promote cognition?

    Stackable stones can potentially promote cognition by engaging the brain in problem-solving tasks, improving spatial awareness, and enhancing hand-eye coordination. The act of stacking stones requires focus, concentration, and planning, which can help stimulate cognitive functions. Additionally, the tactile experience of handling the stones can provide sensory feedback that may benefit cognitive development. Overall, incorporating stackable stones into activities or games can be a fun and beneficial way to support cognitive skills.

  • What is Razer Synapse 3.2?

    Razer Synapse 3.2 is a software program developed by Razer Inc. It is designed to provide users with a centralized platform for customizing and managing their Razer peripherals, such as keyboards, mice, and headsets. The software allows users to create and save custom profiles for their devices, adjust settings such as lighting and sensitivity, and sync their preferences across multiple devices. Razer Synapse 3.2 also offers cloud storage for user profiles, allowing for easy access to settings from any computer.

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